Marketing

Director of Product Marketing

Full Time Permanent

London Jobs Board

Our client is a growing software company that provides reporting software that empowers all-level users to explore and analyse their data on the fly, with little to no technical training. The business have been growing exponentially and added some of the world’s best known brands to their client list. On a mission to make data analytics and data visualization a ubiquitous tool with code-free and intuitive UI, this is an exciting product and company!
Looking for and experienced Head of Product marketing to join the team, you will define the “go to market” strategy across the product portfolio and provide input into the roadmap. You will be working with a dynamic and creative team looking to redefine what is possible in the Data Analytics industry.
What we expect from you:
* Drive product marketing direction and strategy, collaborating with revenue and growth functions across the business
* Manage & plan the launch of new product releases as well as existing product enhancements and developments
* Understand data analytics industry trends, customer requirements, usage and buying behaviours
* Develop a customer-centric approach to product marketing, utilising audience insight and marketing analytics
* Define and own the product value proposition, product messaging and content
* Communicate the product value proposition to revenue teams and develop the sales tools that support a successful selling process
* Develop and launch compelling and differentiated inbound and outbound product campaigns
* Educate customers, partners and industry influencers through various collateral such as product sheets, presentations, case studies, web content and demos
* Run customer insight programmes, user testing, research, and competitive analysis
* Define and track product marketing success measures
What you’ve got to offer:
* 7+ years of product marketing experience with at least 2 years of experience in a B2B, SaaS, market-facing role within data analytics
* Ability to think and act as a strategic marketer
* Bachelor's Degree or equivalent with a focus on marketing or business, preferred
* Knowledge of current and successful product marketing trends
* Excellent written communication skills – ability to write clear, concise, compelling and differentiated product content
* An outcome-focused individual with strong team-player traits
* Strong business acumen with the ability to understand buyers' most critical business issues and the ability to translate product and service capabilities
* Experience working in a fast-paced high-growth business environment
* Self-motivated, proactive and able to work independently
An exciting opportunity for the right person to come in and steer the Product Marketing Function of a fast growing business

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