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My client is a scale up VC backed SAAS technology provider. They are growing fast and need a Head of Demand generation to be both strategic and tactical to continuously improve the lead generation process and work in partnership with the sales team. They are looking for a driven, results orientated marketer with deep understanding of the marketing-sales funnel, with a proven track record of driving MQLs, opportunities, nurturing . Strong development opportunities as this company is on a fast track growth curve and offer generous training support.
Location: Fully remote, occasional meetings in London and potential travel to within Europe.
Overhaul and own demand generation strategy and execution for digital lead generation and marketing qualified leads.
Working very closely with Sales Team as a partner
Make the best use of current tech stack – SalesForce and Hubspot
Deliver effective, results-driven campaigns across USA and European markets that increase market awareness, generate demand, and accelerate pipeline and revenue.
Full campaign management : from running workshops, to guiding asset development, to delivering a successful launch.
Make data-driven decisions to optimise activities and achieve demonstrable ROI.
Constantly monitor and assess campaign and digital performance and make recommendations to improve success rates.Skills & experience:
Previous experience with B2B SAAS focusing on lead gen and filling the pipeline
Experience of Targeting Tech to tech would be an advantage but not essential
Proven experience of working with sales teams to work collaboratively towards targets
Demonstrable experience of building campaigns across all channels:
Experience utilising automation tools such as Hubspot & Salesforce
Proven skills in Email automation, creating personas, and devising nurture campaigns
Demonstrable experience managing all digital channels (Web, landing pages, email, social media)
Experience working for a tech startup would be idealWhy work for this company ?
Working directly with the Senior Leadership Team, you can make a huge impact and be directly part of the growth.
A dedicated training budget per employee, per year
Colleagues who are eager to help you grow and always there to support you
Armstrong Lloyd is a marketing specialist recruitment services provider. Due to the high volume of applications received, we are not able to respond to each individual applicant, regrettably only those selected will be contacted
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