Head of eCommerce

Full Time Permanent

London Jobs Board

Jaded London is a multi-channel, high fashion apparel brand/retailer based in North London UK. Jaded London designs and develops its products in the UK, manufactures in the near & far east and then ships directly to its customers from (url removed) ecommerce store and via wholesale to leading fashion platforms (ASOS etc).

In early 2020 the business faced serious headwinds; a global pandemic meant a number of their wholesale/retail customers had to close their stores alongside material uncertainty from large / unstable customers. This left Jaded London no alternative to pivot their attention to (url removed) and drive their target audience to there.

This move resulted in significant growth in revenue and profits as Jaded London were able to enjoy the benefits from a 1st party DTC strategy.

Since then Jaded London has grown annual revenue to £20m and has ambitious objectives to continue this growth to £100m over the next 3-5 years. The management team believe this objective is achievable through greater focus on its 1st party DTC sales, pro-active international roll-out alongside enhanced paid media and CRM activity to further amplify the great product / brand assets Jaded London has already created.

In May 2021 Jaded London engaged The Growth Foundation, a proven ecommerce growth consultancy (Gymshark, Ruroc, The Hut Group, Schuh) to help Jaded London scale up, and after their initial review a number of next, key hires have been identified, this, being one of them.

Reporting to the CEO, your purpose is to own the numbers at the point of purchase for the Jaded D2C website. You'll obsess about increasing net revenues, average order size and value and of course, customer satisfaction, conversion rate of traffic to customers and customer experience through intimate knowledge and process of reducing exits/bounces from our home, category, landing, basket and checkout pages.

Today, we've generated an organisation structure that we believe will unlock success, however we're flexible and want to ensure we use your experience to put the right people in the right place within the team.


Own the net revenue, average order size, value, conversion rate for Jaded website;
Own all visual merchandising of your stores from products to signposting and engaging content that makes a sale today;
Own the analytical and CRO tools that will help you unlock greater insight to build hypothesis to test and generate incremental output on your KPIs;
Build a foundation to share more and better insight than our peer group / competitors with our 3rd party partners; make Jaded famous with our partners at being the best at eCommerce.
Support and Challenge the Technology team to design, develop and deploy the tools you need to deliver your objectives;
Work closely with the Brand & broader Commercial / Sales teams and feed in tactical, irresistible offers / promotions into the Jaded campaign calendar;
Work closely with Commercial / Finance Analyst/s to unlock, Customer Insight (through deep segmentation), Marketing Insight, Business Insight which leads to optimisation of your activity;
Hire, lead and coach a leading-edge team to help execute against goals;
Provide expertise on current eCommerce industry best practice, with CRO focus;
Keep up to date with eCommerce & CRO / Trading best practice of tomorrow through training, research etc;
Positively impact and influence internal stakeholders and external partners;
Effectively communicate and collaborate with company stakeholders;
Think like a customer, all the time, every day.About You:

5+ years' experience managing / leading digital retail / ecommerce; a ‘natural shopkeeper'; fixated on delivering your promise to the customer.
Great knowledge / experience with Analytical / CRO tools like Google Analytics , HotJar etc
Good knowledge / experience of demand creation using paid media (with Social in particular)
Great knowledge of Magento / Shopify+ and common 3rd party applications (Nosto, etc)
Have great understanding of retail, ecommerce and marketing businesses
You're a ‘natural retailer'; obsessed with delivering your promise to customers
CRO methodology at the heart of everything you do
Have a proven track record as a commercial individual, who understands brand and customer (shopper)
Intellectual and emotional intelligence in balanced / equal measure
Understand how to maximise output in conversion activity where a mix of skill / talent types is required (data analysis vs creative visual merchandising and UX are quite different approaches)
Are a ‘subjective' thinker in terms of ideas, following your instinct, but you'll be used to using internal/external data to underpin your ideas with confidence
You are independent and self-directed but able to work and lead a team of creative individuals
Have superior analytical skills to track and manage performance
Have excellent interpersonal skills and the ability to persuasively sell ideas
A quick learner who can process lots of information and prioritise action
Effectively navigate and collaborate cross-functionally
Are an outcomes focused manager, with strong team orientation

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