London Jobs Board
Specify China market requirements for current and future by conducting market research and UX research supported by close and frequent communications with China JV team, on-going visits to customers and non-customers and combining that with the knowledge of market trends, educational research, and other sources
* Works closely with Product and Engineering to localize US products to meet market requirements, products contract, and overall positioning
* Work closely with an International Product counterpart to define product release requirements
* Work closely with other product leaders to ensure solution and portfolio success for cross-product initiatives
* Work closely with Sales team to understand, collate, and summarize client and market feedbacks on products with improvement suggestions and manage the whole implementation of the defined product development project.
* Work closely with Marketing to define the Go-to-Market strategy, helping them to understand the product positioning, key benefits, and target customers
* Research into the ESL competition trends and competitors’ product development moves, conduct market analysis, forecasting, and competitive analysis and report to China JV senior management team and Renaissance International Product leader on regular basis to ensure China product strategy and growth.
* Will work with Marketing, Product and Sales teams on pricing and packaging decisions, and operationalizing those decisions including licensing to support both resellers and direct sales team
* Serve as the internal and external evangelist, working with the sales channel, key customers, and business development partners
* Support areas where product and development operations converge to ensure support and product delivery for international and reseller operations, large customer support and licensing
* Successfully position product with a strong understanding of the market and customer needs
* Successfully identify key buying influences and develop multi-faceted approaches to win sales
* Provide sufficient and effective liaison with technical support on the products to China JV team as well as clients in the market as required
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